MOTIF DIGITAL MARKETING

REACH THE TOP OF GOOGLE WITH MOTIF

Appearing at the top of Google is vital for your business

There are millions of pages on the internet relating to your business sector.

People typing search terms into Google are actively seeking products and services, but the first page of Google tends to be as far as most busy people are prepared to look.

Like many businesses, you may already know that advertising your website on Google will drive up sales and reduce customer acquisition costs. However, to maximise the return on your investment (ROI) in an increasingly competitive online advertising market, you need smart strategies which combine innovative thinking with robust Pay Per Click bid management techniques.

Motif Digital Marketing unites all these skills to provide fast results, whereby small to medium sized enterprises have found that search marketing is better with Motif.

We’ll get you to the top!

Google Advertising Facts & Figures

Google Advertising Facts

Customer habits have changed massively in the last decade …

In the year 2000 there were 18 million Google searches per day
Not bad, but still early days of the internet.
In 2018 - 5 billion searches were recorded per day
Now that’s a BIG number!
Google has 90.46% of the search engine market share worldwide
Whilst Bing and others are credible alternatives, there’s only one Google.
Google receives over 63,000 searches per second ever day
That’s a lot of search results
An average person conducts 3-4 searches every single day
And that figure, like all others above, is increasing.

The Growth of Pay Per Click

Advertising on Google has exponentially risen in the last 10 years …

PPC Advertising generates 50% more lead generations than organic web traffic
It’s good to have a well written site with informative content, but PPC is essential for advertising.
The top 3 paid advertising spots receive 46% of clicks on the page.
People ask, ‘does PPC work’ : yes, it does.
65% of all clicks made by users who intend to make a purchase go to paid ads
Although we don’t like to admit it, more of us click on adverts than any other advertising method

Google Advertising Q&A

Why this rapid growth?

Pay Per Click advertising delivers the best return on your advertising investment.

Unlike any other media, it is targeted, affordable and controllable because you can ensure that the people who see your adverts are the ones who are most likely to buy.

How do you grab attention and engage business?

… by advertising your website on Google

Whether your budget is £99 a week or £999, you can display adverts on Google and reach your target audience.

In 2018 advertising accounted for the majority percent of Google’s online total revenues, which amounted to a total of $136.2 billion – an incredible 70.9% of the company’s overall revenue”.

Millions of satisfied advertisers have recognised that AdWords offers the lowest cost per lead of any direct marketing medium available.

How Google advertising works

If you’re new to digital marketing, you may be unfamiliar with Pay Per Click (PPC) advertising on Google, the number one search engine globally.

You can place PPC adverts on Google via the search network, display network or both.

Motif can create your adverts and work with you to choose ‘keywords’ – words or phrases that relate to your business – then we set up and manage your advertising campaign on Google.

The Clever Bit

When people search on Google using a related phrase or keyword that’s relevant to your business your advert will appear accordingly on the search results page.

How do we get your advert at the top of google or ‘above the fold’? Google uses complex algorithms, assesses relevancy and calculates what price each advertiser is ‘bidding’ for the chosen keywords. With this information, Google then decides how high on a page each advert can be displayed.

A smooth-running website, relevant adverts and accurate landing pages ensure a high Quality Score and therefore Google place you higher on a results page. Therefore, it’s important to work with a search marketing specialist like Motif – we can ensure your bids are achieving your advertising objectives without exceeding your budget.

Free advertising to an already interested audience

At the exact moment the searcher is seeking knowledge or a solution, your advert has appeared, and it hasn’t cost anything. It’s that easy!

To make a purchase or learn more about you, people simply click on your advert and are taken to your website. You only pay when people click on the advert. At this point they’re interested in you because they’re visiting your website, so every pound of your budget is working towards harnessing new sales leads.

Remember, with print, radio and television advertising you pay even for those readers, listeners and viewers who pass straight over your advert. With PPC, you pay only for the website visitors you receive .

How Motif can help you get to the top of Google

We can advertise your website on the first page of any search on Google relating to your business and help you reach the people who are trying to find your product or service by improving your visibility on Google.

We’ll conduct an initial face to face meeting to establish your Pay Per Click objectives and explain any queries you have. We do recommend that you have a working and updated website that is in good condition. If not, no problem, we have the ability to improve your website or update accordingly.

We’ll then conduct our market research through innovative software that allow us to observe behaviours and search volumes for your specific industry. From the data collected, we can devise a smart marketing strategy coupled with robust bid management techniques and an advised daily budget to get your campaigns up and running.

We employ Google AdWords professionals, so you can be confident that we are maintaining the highest standards of innovative campaign management and excellence in business performance.

MOTIF DIGITAL MARKETING

REACH THE TOP OF GOOGLE WITH MOTIF

Appearing at the top of Google is vital for your business

There are millions of pages on the internet relating to your business sector.

People typing search terms into Google are actively seeking products and services, but the first page of Google tends to be as far as most busy people are prepared to look.

We’ll get you to the top!

Google Advertising Facts & Figures

Google Advertising Facts

Customer habits have changed massively in the last decade …

In the year 2000 there were 18 million Google searches per day

In 2018 - 5 billion searches were recorded per day

Google has 90.46% of the search engine market share worldwide

Google receives over 63,000 searches per second ever day

An average person conducts 3-4 searches every single day